Because manufacturers have directed multiplexes not to give data, trade experts are finding it difficult to track sales. It is feared that disclosing such low receipts will prematurely declare the movie a box office disaster before it even opens. Producers are trying to trick audiences by using concealment. The movie was supposed to be released on april 10 (a non-holiday), but it has been rescheduled for april 11, which is Eid. The film's producers anticipate that the holiday will bring in some reasonable box office receipts.
Because manufacturers have directed multiplexes not to give data, trade experts are finding it difficult to track sales. It is feared that disclosing such low receipts will prematurely declare the movie a box office disaster before it even opens. Producers are trying to trick audiences by using concealment. The movie was supposed to be released on april 10 (a non-holiday), but it has been rescheduled for april 11, which is Eid. The film's producers anticipate that the holiday will bring in some reasonable box office receipts.