Satya Dev's "Krishnamma" made ₹5+ crores 'gross' and all distributors engaged in the distribution are now commercially safe, according to a recent poster. The picture was only released in theatres last Friday, and the surprising part is that it has already appeared on OTT in just 7 days. That is a real stunner.
 
When Vijay Devarakonda's "Family Star" debuted on OTT in under 20 days (a mere three weeks), many asked why telugu producers are dominating the theatrical industry. However, Krishnamma, a production venture of koratala siva and Co, stunned viewers yesterday night when the film appeared on amazon Prime Video less than a week after its premiere. The filmmakers have created a poster promoting 'Breakeven Done'.
 
While each producer will have their own motivation for selling the film to OTT, where they can earn rapid and large profits from wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital streaming rights, there is no doubt that if there is no gap between theatrical release and streaming dates, the theatre sector will suffer. And it appears that the closure of Telangana's single-screen cinemas is solely due to these kind of judgements.
 
Many people would not have gone to see the picture if the producers had stated that it would be available on demand just a week after its debut.
 
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S Venkateshwari

28/05/2024 11:21 AM