Are tollywood Directors Sinking Producers under the 'Pan-India' Tag?

The current trend in tollywood towards pan-India films has ignited excitement among directors eager to reach broader audiences. However, this enthusiasm is often misguided, leading to a concerning pattern where some directors embark on projects without fully grasping the concept of what makes a film successful on a larger scale. Many of these ventures end in failure, leaving both directors and producers in distress.

A notable case is junior NTR's recent release, Devara. Despite his two years of dedication to the project, the film was met with negative reviews. Critics have pointed fingers at director Koratala Siva for his decision to split the story into two parts, labeling it as lacking substance and wasting viewers’ time.

This trend of deceiving producers with gimmicky approaches is alarming. Several directors are simply repackaging ordinary stories featuring big-star heroes, leading to disastrous flops that not only harm the producers financially but also undermine the star power of the actors involved.

The aftermath of Baahubali serves as a cautionary tale, with prabhas experiencing similar setbacks following the film’s monumental success. junior NTR's current plight further emphasizes the issue. Directors must avoid misleading producers with unrealistic expectations and the temptation to stretch stories into unnecessary sequels. Instead of relying on formulaic plots and predictable action sequences, there is an urgent need for authentic storytelling that can genuinely resonate with audiences. Only then can the industry thrive without risking the financial stability of its producers.
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Kokila Chokkanathan

28/09/2024 07:26 PM