Netflix bets on high-profile indicates, films to attract indian customers amid growing competition

Netflix unveiled a slew of high-profile movies and tv collection in india on february three, as the streaming platform seems to strengthen its offerings amid growing competition within the usa's video streaming market.



Those bulletins were a part of Netflix India's 2025 content slate, which features 25 titles, inclusive of new releases and returning seasons of famous tv series. The lineup consists of six movies, 14 series, and five unscripted titles spanning genres along with drama, romantic comedies, motion, and thrillers, amongst others.

The various prominent tasks is a Bollywood-themed series created and directed through aryan Khan, the son of bollywood superstar Shah Rukh Khan. Netflix partnered with Khan's production house, pink Chillies amusement , for the task in november 2024.


The series, titled The of bollywood, could be produced via Gauri Khan. The collection will mixture self-aware humor with a high-stakes narrative approximately an ambitious outsider and his buddies navigating the larger-than-lifestyles yet uncertain global of bollywood, proposing several movie star cameos, the organisation stated.


Jewel Thief: The Heist starts offevolved, a high-stakes drama movie from director Siddharth Anand, is headlined via prolific actors ali KHAN' target='_blank' title='saif ali khan-Latest Updates, Photos, Videos are a click away, CLICK NOW'>saif ali khan and Jaideep Ahlawat. meanwhile, Nadaaniyan will mark the acting debut of Ibrahim ali Khan, the son of ali KHAN' target='_blank' title='saif ali khan-Latest Updates, Photos, Videos are a click away, CLICK NOW'>saif ali khan, and additionally stars Khushi Kapoor.


An unscripted collection, eating With The Kapoors will goal to provide a sneak peek into the lives of Bollywood's first circle of relatives, featuring Randhir Kapoor, Karisma Kapoor, kareena kapoor Khan, ali KHAN' target='_blank' title='saif ali khan-Latest Updates, Photos, Videos are a click away, CLICK NOW'>saif ali khan, Neetu Kapoor, and Ranbir Kapoor. Directed through Smriti mundhra of indian Matchmaking fame, the collection will discover the circle of relatives's love for meals and courting with cinema.


Netflix's first telugu unique


Netflix additionally introduced its first telugu unique series, top notch Subbu, a comedy-drama; and a tamil cricket drama movie titled check, featuring famous actors such as Nayanthara, R. Madhavan, and Siddharth.


"In 2025, we're redefining storytelling through pushing innovative limitations like by no means earlier than, handing over an unprecedented variety of international-class enjoyment. From dreamy romcoms and excessive-stakes dramas to action-packed thrillers, beloved fan-favourite franchises, and snigger-out-loud comedies, there is some thing for every person" said Monika Shergill, vp - content material, Netflix India.


Netflix India's income jumps 49% in FY24; revenue up 30%


the various returning series are the 1/3 seasons of the comedy show The outstanding indian Kapil display and the crime drama delhi Crime; the second seasons of the crime drama Rana Naidu and the crime mystery Kohrra; and a brand new season of the cop franchise Khakee, titled Khakee: The bengal bankruptcy, that became introduced in february 2024.


Netflix additionally unveiled the next titles from its

partnership with the manufacturing studio yash Raj movies

(YRF) - Akka, a tale of gangster queens providing radhika apte and Keerthy Suresh; and Mandala Murders, a crime thriller series that changed into first announced in february 2024.


different marquee titles consist of Dharmatic enjoyment's romantic drama film Aap Jaisa Koi; Bhumi Pednekar, ishaan Khatter-starrer romantic comedy series The Royals; Rajkummar Rao, Sanya Malhotra-starrer comedy film Toaster; and Emmy-winning comic Vir Das's present day comedy unique vir das fool quantity.


WWE programming with hindi observation


Netflix said that it additionally plans to provide global Wrestling entertainment (WWE) programming, consisting of uncooked, NXT, SmackDown, and top rate live events, to its indian subscribers inside the coming months, with hindi remark.


The streaming platform

Secured unique rights to WWE content material for 10 years in a $five billion deal

In january 2024. This programming is presently to be had in pick out nations, including the united states, Canada, the UK, and Latin the usa.


Sony pix Networks india currently owns the media rights to WWE content in india, which is about to run out in march 2025.


Drama of sport: Why Netflix is spending $five billion to buy WWE programming rights


India key for Netflix's future boom


Those bulletins come as india emerges as an an increasing number of vital market for Netflix's destiny boom, amid a growing appetite for wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital content material amongst consumers within the world's 2nd-biggest net marketplace.


In July 2024, the streaming platform stated india become the

2d-largest marketplace in phrases of paid subscriber additions

And the 0.33 biggest in terms of sales boom percentage for the second one region of 2024, without disclosing the numbers.


Netflix co-CEO Ted Sarandos has formerly said that

India is a "huge prize"

As it has an widespread populace of amusement-loving humans.


Final month, netflix mentioned

Including 4.94 million subscribers

Within the Asia-Pacific area, which includes india, in the course of the fourth zone of 2024. This takes the service's subscriber base within the region to fifty seven.five million. whilst Netflix doesn't provide country-smart breakup of its paid member base, the provider has round 15 million subscribers inside the united states, in line with enterprise estimates.


That stated, Netflix will face stiff opposition from India's biggest media conglomerate JioStar, which

Houses  of the u . S .'s top streaming services

- jiocinema and disney+ hotstar.


Online retail massive amazon additionally lately strengthened its streaming presence in the us of a, with the aid of

Merging  ad-supported streaming services

- amazon minitv and MX participant - right into a single entity known as amazon MX player. amazon had

Obtained certain property of MX player

, consisting of its apps and pick out content material from its library in june 2024. The combined provider has over 250 million specific customers in India.


Last week, amazon MX player unveiled a

Content material slate of over one hundred new suggests

For the yr 2025. this can consist of forty new hindi originals and returning seasons of distinguished television series.


Other than amazon MX participant, amazon additionally operates prime Video, a subscription-primarily based streaming provider that's bundled with its top imparting. other prominent gamers inside the marketplace encompass ZEE5, sony LIV, and apple tv+.




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Balasahana Suresh

05/02/2025 06:31 AM