OTT Headache: First Time For Chiranjeevi's Film?
Chiranjeevi's upcoming socio-fable mystery Vishwambhara, directed with the aid of Vassishta, has already finished its shoot and is now inside the post-manufacturing section.
Since the film includes vast CGI work, the VFX is being dealt with in both hyderabad and Hong Kong. However, there have been no reliable updates from the crew thus far regarding the movie's development.
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Initially planned for a sankranti release, Vishwambhara's launch date has been time and again postponed. The movie was first rumored to release in March, then april or May additionally, and later august or September. Now, according to sources close to the Mega Camp, the movie is most likely to hit theaters in june or July.
Every other key issue is that the OTT deal for the movie has not been finalized, and even the satellite tv for PC rights continue to be unsold. This is pretty uncommon for a chiranjeevi film, as OTT giants normally compete to collect the rights. The delay in securing these deals has raised curiosity inside the enterprise.
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One of the principal concerns is that Vishwambhara has no longer generated robust buzz. The makers have not launched any interesting promotional fabric. The teaser, which was released, grew to become troll cloth and harmed the movie's prospects in a large manner.
Unlike Chiranjeevi's preceding movies, which locked OTT and satellite tv for PC offers early, VishwaMbhaara is yet to locate customers. Generally, films starring huge stars get sold to streaming and satellite systems even earlier than they end production.
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But there may be a desire that Vishwambhara's promotional method will enhance to ensure the film receives the attention it deserves from the target market and additionally OTT businesses.
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