Divyang 'bungee jumping' from wheelchair, gautam adani thrilled!
adani Group Chairman gautam adani on thursday shared a video of a disabled employee of the group from his official X handle. 'K Mehta', who works in the adani Group, is shown doing bungee jumping in Rishikesh, uttarakhand in this video. gautam adani called K Mehta a source of inspiration for a person sitting on a wheelchair to be a part of such an adventure.
Bungee jumping is an adventure sport
Bungee jumping is an adventure sport in which a person jumps from a height while being tied to a large rope. gautam adani wrote in the post, "Most people do this for the thrill. Our own Adanian 'K Mehta' did this to make a statement. From the heights of Rishikesh, tied to his wheelchair, K took a jump that told the world that no obstacle, no fear, can stop the will.
media campaign launched by adani Group in 2023
gautam adani further said, "K, you not only inspire us but you also redefine what it means to be an Adanian. We show by doing HKKDH (hashtag)."We show by doing" is a media campaign launched by adani Group in May 2023. Developed by Ogilvy india, the campaign is called 'Hum Mushkilon Ki Nahi Sunte, Karke Dikhaye Hain'. According to the company, it reflects the adani Group's 'resilience, perseverance and relentless pursuit of overcoming obstacles to build world-class infrastructure in india and abroad'.
A narrative film was screened
A narrative film titled 'Journey of Dreams' was recently screened in this campaign series. The film shows the transformative potential of adani Ports and SEZ Limited. The film was launched in early March. The company said that the film shows how adani Ports is providing good connectivity to small and large businesses through its world-class facilities.
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