Why are hindi movies lagging far behind in South market race.!?

If you want to make a statement in the South, you have to come here! Don't South audiences watch hindi movies? But it is known that salman khan commented that our hindi audience watches South movies. Some of the reasons why hindi movies are not watched in the South have already come to the fore. The lack of proper promotion of hindi cinema in the South and the lack of proper release in the mother tongue was highlighted as one of the reasons why hindi cinema has lagged behind in the South.

Especially, hindi films are not reaching the telugu audience. Are they? They are being limited to a few theaters in one or two metropolitan cities. Due to this, it is not known when any hindi film will be released. This should be overcome, that is, if all the films of bollywood top stars are planned to get a good release in telugu, then there is a chance of getting good results. Beyond this, there is another wonderful trick for hindi heroes to build a market in the South. If hindi heroes make films in South languages with other heroes, it will be marketable. In that way, hindi heroes will be close to the South audience. aamir khan is already applying this strategy. It is known that Aamir is playing a key role in the film `Coolie` starring Rajinikanth. If he plays key roles instead of guest roles, he will get a good identity.
Today, the demand for mohanlal and prithviraj Sukumaran's films in telugu is also due to their acting in telugu films. At the same time, the films made in malayalam are being released here and there at the same time. It has been proven time and time again that telugu audiences can afford films with the right content. Before all of them, shahrukh khan in `Chennai Express`? He used the tamil Nadu lungi sentiment and looted crores. With that film, shahrukh khan created a special image in Kollywood. Other heroes including salman khan are not applying such strategies. That is why they are lagging far behind in the South market race.
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Sowmiya Sriram

29/03/2025 12:42 PM