Sources have stated that a brand in the UK for the first time broke the stereotype existing with menstruation commercials. Bodyform, feminine hygiene brand, in its 20-second advertisement, depicted menstrual blood instead of efficacy attained by 'blue liquid'.

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The ad starts showing a woman's hand pouring red liquid on the pad and then takes us to the next shot showing a woman in the shower where droplets of blood run down her legs. It also shows a man buying sanitary towels, breaking the age-old perception that women alone buy them.


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Accordingly, the commercial has been received well by netizens with many hailing it as a long-delayed promotional. The ad clip in a short span of time has been viewed by over nine lakh people. Bodyform is spearheading a campaign showcasing menstruation as something normal, against the popular taboo tag associated with it.


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Moreover, Bodyform managing director Traci Baxter said, "We remain committed to showing periods in everyday life, truthfully and honestly. Together, we can help make blood normal."



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