Currently the new reality of indian weddings has emerged in the era of COVID-19 as ‘digital’ continues to evolve as the new ‘prefix’ to wedding planning. The wedding industry post-COVID-19 will have a new reality which will follow new formats keeping in mind health and safety parameters and rethinking the guest experience. With the help of indian wedding industry experts, The Knot World Wide a global wedding technology company has put together the following trends that are currently being followed and also will play a key role in the future of weddings and the industry overall.
Meanwhile since downsizing the guestlist for weddings is the new normal, we might see ceremony venues accommodating social distancing with spaced-seating arrangements. Bhavnesh Sawhney, Co-founder FB Celebrations, suggests, “We can even expect more creative seating arrangements like theatre seating or circular seating, allowing your guests to have a 360-degree view of the ceremony and couple. Trends will also evolve with more focus on eyes and interesting hairstyles in case the bride decides to wear a mask. There will also be a high focus on sanitization since the make-up team works in close proximity to the bride for extended hours with most of the makeup tools being disposable and the team to wear masks, face shields and PPE kits for all appointments.
While delectable food is still top of mind for couples, the manner in which dishes are prepared and served will follow stringent safety precautions. Open-air venues will see greater demand, irrespective of the weather. These eliminate the possibility of guests feeling confined in a closed, high-risk air-conditioned space. Would require fighting against nature’s elements like but would ensure social distancing with spaced-seating arrangements. To help indian couples, venues and service partners navigate wedding planning during this pandemic situation, a survey was also conducted by The Knot World Wide to understand the impact of Covid-19 on weddings in india and globally. It was found that most engaged couples are being positive and not cancelling their wedding bookings (92% globally, 82% in India). The remaining few are rescheduling for either later this year or 2021.
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