Bollywood: bollywood plays a key role too. India’s film and music industry produces a record number of movies each year. One of its many successes in forging better relations was the immense fame achieved by raj kapoor in the erstwhile Soviet Union. bollywood movies and songs still remain popular in russia and have also gained fame in the West due to the rising indian diaspora there.
Indian Diaspora: There are roughly 30 million indians living abroad. They mainly live in the UAE, Gulf, US, Canada, and the UK. Over the last 20 years, their number has doubled, making them a significant economic force. In 2022, they sent €104 billion in remittances, making india the top receiver of money and goods from migrants worldwide. A huge diaspora provides foreign countries with a domestic understanding of india and Indians. The indian diaspora is one of the best-performing and most influential diaspora’s in the world.
Incredible India: The Incredible india tourism campaign played a critical role in establishing ‘Brand India’. people from all over the world are drawn to the country’s vibrant democracy, autonomous judiciary, involvement of NGOs, and progressive and independent media.
South Asia Satellite: India’s strength in space technology is a significant soft power tool, offering endless possibilities. Launching the GSAT-9, or South Asia Satellite, showcases India’s regional diplomacy by providing space services to South Asian countries.
YouTube: india is making waves on YouTube, with 245 million viewers every month. Content creators worldwide are reacting to indian culture, covering everything from recipes and movies to songs and daily life. It’s a global phenomenon capturing the attention of YouTubers everywhere. If india effectively utilizes its soft power, it can significantly boost its global standing, fostering goodwill and prosperity. In the evolving global order, india has the potential to become a leading soft power in the 21st century. To achieve this, it’s crucial to promote its rich culture and traditions, particularly among the masses, starting with the youth. The launch of the IKS Wiki is a noteworthy step in this direction.
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