“There is a trend of viewers shifting from watching daily sports matches on cable to wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital platforms. This ad creative is also inspired by this massive change in the audience in recent times.” Shakun Cheda, Creative Marketing Head, jio Cinemas said.
He further continued, “This initiative conveys that everyone wants to watch the Tata IPL match on the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital platform based on the perspective of sab yahan aur kahaan (where else would everyone be but here). We have tried to present dhoni in an innovative way and this work is such that the fans will enjoy every minute of watching him,” he said.
It is more important to us than just an advertisement. Big agency leaders would call it a “miracle.” We worked closely with the jio Cinemas team from creating a theme of 'Sab Yahaan Aur Kahaan (where else would everyone be but here). For this we wrote various stories and put a lot of work by the production team; Then we ended up creating the final works one way or the other. It was a very exciting and emotional experience”, said Ayyappan, founder of The Script Room.
“We are grateful to the team of jio Cinemas for their trust and cooperation in us. No one can collaborate better than this. We are very happy that they gave us the necessary encouragement to make our course so innovative. Happy to see our picture. We are sure that everyone will like it,” he said.
Tata IPL 2024 cricket series to start on jio Cinemas; Its first match will see two southern teams, MS Dhoni's chennai Super Kings and royal challengers Bangalore clash on march 22, 2024. Viewers can watch this IPL season in 12 languages in 4K quality for free; This season, jio Cinemas will also offer many features to keep fans engaged including the introduction of Haryanvi language for the first time, multi-camera viewing including the much-anticipated hero Camera, 'Jeetho Dhan Dhana Dhan'.
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