As a social media influencer observing the landscape of political discourse online, it's clear that the dynamics have shifted significantly. Initially, mainstream celebrities and public figures were vocal about their political opinions, often stirring debates and discussions. However, recently, we've seen a noticeable shift in this trend. Many of these figures have retreated from political commentary, leaving a void that's increasingly filled by wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital influencers.

Pro-BJP influencers have become the new prominent voices in political discussions. This shift is backed by a well-coordinated IT cell that provides these influencers with significant engagement and support. The BJP's wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital strategy is impressively organized, with influencers who align with the party receiving direct benefits and heightened visibility. This is in stark contrast to those supporting the Opposition, who often find themselves overshadowed.

The research highlights a fascinating phenomenon: pro-BJP influencers not only have higher tweeting activity but also attract more political attention compared to their pro-Opposition counterparts. This could be a result of the Spiral of Silence, where those critical of the ruling party may choose to remain silent due to fear of backlash or exclusion.

The BJP's dominance on social media is evident. With narendra modi leading the pack with over 101 million followers on X and 91.3 million on Instagram, and the BJP's official X handle boasting 22.2 million followers, the party’s online presence is formidable. This is further reinforced by the substantial follower count of the BJP's YouTube channel, which has 6.11 million subscribers compared to the INC’s 5.56 million.

In this evolving wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital landscape, the effectiveness of the BJP’s social media strategy and its ability to mobilize supporters and influencers is a testament to the growing power and influence of social media in shaping political narratives and public opinion.
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Sindujaa D N

25/08/2024 08:22 PM