election campaigning in delhi has now reached its peak, but this time the election is quite different. Political parties are spending more money to get into the limelight on social media than on banners, posters and flags. Candidates of political parties have spent crores of rupees on social media campaigning, but the shops of banners, posters, flags and banners are still deserted.
According to the data available with ABP News, political parties have spent more than 8 crore rupees in the last one month in the campaigning of delhi elections. In which political parties have spent more than 4 crore 74 lakh rupees on election campaigning in delhi on google, while more than 3 crore 81 lakh rupees have been spent on facebook regarding delhi elections.
According to google data, in the last one month, bjp spent 3 crore 82 lakh rupees on google regarding delhi elections, while according to Meta, bjp has spent 1 crore 73 lakh rupees on campaigning on facebook in 1 month. aam aadmi party is not far behind bjp in online campaigning for elections.
According to facebook, aam aadmi party and its associated accounts have spent more than 2 crore rupees on campaigning in the last 30 days, while according to Google's data, 64 lakh rupees have been spent on advertising on Google.
On the contrary, the shops of banners, posters, placards and badges located in Sadar Bazar of delhi are deserted. Shopkeepers of Sadar Bazar told that in the first elections, an order of promotional material worth about 2 crores used to come from one assembly, but now the order has reduced to only 1800 to 2 thousand from one assembly. This is the situation when the price of promotional material has reduced to half.
According to hari Mishra, who has been running a wholesale shop of election promotional material in Sadar Bazar since 1977, all this is the result of social media. Otherwise, earlier promotional material used to go by trucks, but now no one is asking for it. If the promotional material sellers are to be believed, the sale of flags, placards, banners, posters, cutouts had reduced in the elections from the year 2020. Now the situation is such that this sale has reduced from 4 times to 9 times.
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