Coldplay broke all limits in india, entertainment not limited!
After the british rock band Coldplay made a splash in the country, PM Modi recently mentioned the concert economy. He said that there is immense potential for live concerts in India. Speaking during the 'Utkarsh odisha - Make in odisha Conclave 2025' in Bhubaneswar, he said that the concert economy not only promotes tourism but also creates a large number of jobs. During this, he requested the state governments to focus on the necessary infrastructure for the concert economy.
Coldplay concert sets new record
Although live shows have been happening in india for the last several decades, but the success of Coldplay broke all limits. More than 2.2 lakh people attended the 'Music of the Spheres World Tour' program on 25 and 26 january at the narendra modi Stadium in ahmedabad and it won the title of the largest stadium concert of the century. Before ahmedabad, a large number of people attended Coldplay's show at DY Patil Stadium in Navi Mumbai. It is estimated that 70 percent of the audience at the shows in ahmedabad came from different parts of the country and state. Now it is obvious that if people come from outside, they will stay in hotels and spend on food and drinks.
The scope of entertainment business is increasing
Disney + Hotstar also did live streaming of the shows and these got a strong view of 83 lakhs. The watch time was 16.5 crore minutes. Andre Timmins, co-founder and director of Wizcraft international Entertainment, a big name in the event business, while talking to business Today about this, said, "Entertainment business needs to be taken more seriously now because now it is not limited to just cricket. After the success of Coldplay, now the next turn could be of Taylor Swift or Beyonce as all of them want to make their place in the indian market. According to an estimate, the CAGR of the live event segment of the country will grow by 18 percent in the next three years to reach Rs 14,300 crore by 2026.
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