In an email to The Observer, Thomas Atkins draws attention to the flaws of our country’s obsession with the Olympic medal table. He concurs with Daniel Coomber’s assessment that the medal table is a "daft" concept but goes further to highlight its broader implications on sports funding and development.

Atkins points out that this preoccupation with medal counts skews funding towards sports with multiple medal opportunities, often neglecting widely played sports that could drive higher participation rates. He uses basketball as a prime example. Despite being popular across the country and particularly in areas where sport authorities aim to boost participation, basketball receives no funding from the Olympic cycle because it only offers six medals.

In contrast, rowing—a sport that tends to be concentrated within a predictable demographic—receives ample funding due to the numerous medals available. This disparity in funding highlights a significant issue in the current sports funding model, which prioritizes medal potential over grassroots participation and the broader social benefits of sport.

Atkins’ critique suggests a need for a reevaluation of how sports funding is allocated, advocating for a more balanced approach that supports diverse sports and maximizes public engagement and participation, rather than merely chasing medal tallies.

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