OTT sites exploded in popularity as theatres around the world closed during the Corona scandal. The number of individuals watching movies and web series has surged around the world. The popularity of new OTT sites is likewise rising. india is no different. people who were unable to leave their homes due to the curfew went in search of running spots rather than movies. OTT sites also fought and issued offers on occasion.
Netflix is the most popular OTT platform in the world, with over 100 million customers. Since the Corona era, the number of Netflix customers has surpassed 20 crore. However, when compared to other nations, India's Netflix situation is much worse. Netflix, in particular, falls far behind subscription competitors Disney + Hotstar and amazon Prime. With 4.6 crore users, Disney + Hotstar is the most popular in India. With 1.9 crore subscribers, amazon Prime Video is in second place. The world's most popular Netflix site has barely over 50 lakh indian subscribers.
"The next 100 million customers to our site will come from india," Netflix CEO Reid Hastings remarked during a lecture in delhi in 2018. But it's been almost three years, and the Netflix website hasn't even come close to meeting even 1% of the goal. 'Our flag flies in every major market throughout the world,' he added at an event this week at the same Reid Hastings. However, we are unhappy that our efforts in india did not yield the results we had hoped for.
Netflix debuted its original work 'Sacred Games' series in india for the first time in 2018. With the positive response it has received, movie fans believe that the Netflix site in india will grow enormously. But something unexpected happened. In india, the number of people who own a smart tv is extremely low. There are still villages without electricity. According to studies, 20 crore indians own a television and spend only Rs 200 a month on it.
The fees are the key reason why services like Disney + Hotstar and amazon Prime are more popular than Netflix. The cell plan for Netflix is Rs 149, while the premium rate for four individuals is Rs 649. While the annual fees for the other sites mentioned above are roughly Rs 1500, the Netflix site's one-month charge is considered too high for the ordinary middle-class family.
Netflix is the most popular OTT platform in the world, with over 100 million customers. Since the Corona era, the number of Netflix customers has surpassed 20 crore. However, when compared to other nations, India's Netflix situation is much worse. Netflix, in particular, falls far behind subscription competitors Disney + Hotstar and amazon Prime. With 4.6 crore users, Disney + Hotstar is the most popular in India. With 1.9 crore subscribers, amazon Prime Video is in second place. The world's most popular Netflix site has barely over 50 lakh indian subscribers.
"The next 100 million customers to our site will come from india," Netflix CEO Reid Hastings remarked during a lecture in delhi in 2018. But it's been almost three years, and the Netflix website hasn't even come close to meeting even 1% of the goal. 'Our flag flies in every major market throughout the world,' he added at an event this week at the same Reid Hastings. However, we are unhappy that our efforts in india did not yield the results we had hoped for.
Netflix debuted its original work 'Sacred Games' series in india for the first time in 2018. With the positive response it has received, movie fans believe that the Netflix site in india will grow enormously. But something unexpected happened. In india, the number of people who own a smart tv is extremely low. There are still villages without electricity. According to studies, 20 crore indians own a television and spend only Rs 200 a month on it.
The fees are the key reason why services like Disney + Hotstar and amazon Prime are more popular than Netflix. The cell plan for Netflix is Rs 149, while the premium rate for four individuals is Rs 649. While the annual fees for the other sites mentioned above are roughly Rs 1500, the Netflix site's one-month charge is considered too high for the ordinary middle-class family.
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