In 2015, a little-known service called Soundiiz got its big break. Its moment arrived when none other than Tidal — the music streaming platform founded by Jay-Z — came knocking. Tidal was on a mission, trying to woo users from Spotify, promising them a seamless transition, complete with their cherished playlists. But there was one problem: transferring playlists from one platform to another wasn't exactly easy — until Soundiiz stepped in.

Soundiiz didn’t just make it possible for users to import playlists to Tidal; they insisted on something bigger. They made sure Tidal would allow people to export playlists too, leveling the playing field for all music lovers. And just like that, people started noticing. The founders? They quit their day jobs to work on Soundiiz full-time.

But here’s where it gets interesting: Soundiiz isn’t your typical startup. Despite its growing success, the two founders have remained the only employees. They never sought outside investment, and they aren't chasing the dream of becoming millionaires. In fact, they kept their prices low and their values intact — something almost unheard of in the fast-paced world of tech.

Of course, there are limits. Soundiiz’s free version will only transfer playlists up to 200 songs long, and you have to move them one by one. For those wanting more, there’s a premium option, but at just $4.50 a month, it’s hardly a steep price to pay.

What’s more impressive? They’ve managed to keep their service growing without a single penny spent on marketing. Instead, they thrived on their own innovation. A google search for “how to transfer Deezer to Spotify” in 2012? There wasn’t an answer. Then, Soundiiz came along, and suddenly, they became the top search result.

Yet, despite helping millions of users transfer more than 220 million playlists, they remain largely in the shadows. Spotify, Apple, google — all aware of what Soundiiz does. But will they ever fully embrace it, or is there more at stake than meets the eye? Soundiiz may hold the key to a streaming war few are paying attention to. But for now, the service remains quietly in the background — waiting.
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Sindujaa D N

14/09/2024 08:07 PM