Elvie, the innovative hardware startup celebrated for its femtech products, has taken a leap into the sleep-tech category with the unveiling of Elvie Rise, a groundbreaking app-controlled smart bouncer that transforms seamlessly into a bassinet. Announced at CES 2025, the product is designed to address one of the most pressing challenges for new parents: managing their baby’s sleep and soothing needs.
With the Elvie Rise, parents and caregivers no longer need to move their baby between different products for soothing, sleep, or play. This multifunctional device adapts to both bouncer and bassinet modes, ensuring convenience and safety while delivering a hands-free experience for caregivers.
Innovative SootheLoop Technology
In bouncer mode, the Elvie Rise employs SootheLoop technology, which records and replicates the bouncing motion initially set by a parent or caregiver. It also offers the flexibility of manual bouncing for those who prefer it. Transitioning to bassinet mode, the smart bouncer adheres to the American Academy of Pediatrics (AAP)’s sleep safe guidelines, providing a firm and flat surface ideal for safe overnight sleep and daytime naps.
parents can control the device via the Elvie Rise Sleep & Soothe app, which not only manages automated bouncing but also provides detailed insights into the baby’s sleep patterns. This feature empowers parents to better understand and respond to their baby’s needs.
Thoughtful Design for Safety and Convenience
The Elvie Rise is crafted with breathable fabrics and features a firm, flat mattress for maximum safety and comfort. It is powered by a magnetic contact charger, enabling cordless use to enhance mobility around the home. Furthermore, the product complies with stringent U.S. safety standards for both bassinets and bouncers, offering peace of mind to parents.
A Solution to Baby Soothing and Sleep Challenges
“We’ve spoken to hundreds of postpartum parents and, after feeding, the next big stress was baby soothing and sleep,” said Alex Knox, Chief Product Officer at Elvie. “Elvie Rise gives all parents and caregivers the opportunity to have some hands-free, guilt-free time back for themselves: knowing that their baby is safe and sound.”
Expanding Elvie’s Femtech Legacy
Elvie, renowned for its innovative products like the connected breast pump and smart pelvic floor exerciser, continues to empower caregivers with its thoughtful designs. With the Elvie Rise, the company is poised to redefine how parents approach baby sleep and soothing, delivering a new standard of convenience, safety, and care.
This latest addition to Elvie’s portfolio is a testament to the company’s commitment to addressing the real challenges faced by modern parents. Elvie Rise is set to become an essential tool for caregivers striving to balance their time and their baby’s needs.
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