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Hemsworth and Waititi explored the New Asgard set in a video made by ET Online while filming Thor: love and Thunder. During the video's filming, the actor and director observed a battle's aftermath in one scene, which caused them to further wreck a nearby car. While creating further havoc on set, Waititi also pointed off some of New Asgard's in-universe tourist attractions, including an ice cream shop with a Thanos motif called "Infinity Conez" and the Asgardian Tours boat trips.
Waititi previously hinted at Valkyrie's management of New Asgard's leadership in Thor: love and Thunder by talking about the significance of the town to her character's narrative. In a june 2022 interview, the filmmaker claimed that despite all of Valkyrie's duties as the leader of the Asgardians, she had grown dissatisfied with her position in the community and was missing being a fighter. Prior to where fans last saw her in Avengers: Endgame and Thor: love and Thunder, Waititi claimed that Valkyrie had been mostly bogged down by the financial and administrative issues of New Asgard, exchanging the battlefield for discussions with diplomats from around the world.