Innovative thinking and finding opportunities are the key to business success. A woman has followed this in the business. While foreign beauty brands were dominating the indian market, the gap in products made specifically for indian skin color was evident in the market. Vineeta Singh took note of this gap and saw an opportunity to completely transform the market. That's how she started with an innovative idea of sugar Cosmetics. The company sells beauty products.

Vinita Singh, who founded sugar Cosmetics, is a role model for successful entrepreneurs. Born in gujarat Anand district,Vinita at a young age. She revealed to everyone then that she would reach great heights in the future.  She earned his Electrical Engineering from IIT madras in 2015 and an MBA from IIM ahmedabad in 2017.

Being a direct consumer brand catering to the beauty needs of indian women, sugar cosmetics quickly gained popularity among young women.  By using apps like sugar App, Instagram, and YouTube developed specifically for their company, Vinita has been able to market her products effectively. Initially selling products at low prices, it gradually started growing across the country and now operates in 130 cities.

In just eight years since its inception, the sale of sugar cosmetics has grown with a turnover of over Rs 500 crore, it became a major player in the cosmetics market. Vinita's husband, kaushik Mukherjee, was instrumental in his wife's professional success. Not only that, but he also helped expand the business across the country and succeed in it.

Vinita has achieved a lot not only in her profession but also in many other areas.  She participated as a fitness enthusiast in 20 marathons and ultramarathons, including the mumbai Marathon when she was six months pregnant.   Just as she approaches her profession with proper focus, Vinita is also dedicated to her health.
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Vineeta Singh

S Venkateshwari

28/08/2024 10:42 AM