Srirangam Srinivasa Rao, popularly known as Sri Sri, was an Indian poet and lyricist who is known for his works in Telugu literature and films. Noted for his anthology Maha Prasthanam, Sri Sri is a recipient of a National Film Award, a Nandi Award and a Sahitya Akademi Award. He was a member of Pen India, Sahitya Academy, Vice President of the South Indian Film Writers Association, Madras and President of the revolutionary writers association of Andhra.